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AT COUNSELOR & CONCIERGE™
WHAT WE DO
We help school counselors, leaders, and district teams
center what actually works - supporting students, strengthening systems of care, and improving outcomes through expert-level guidance.
This isn’t about new programs or quick fixes.
It’s about leaning into the expertise that already exists—especially in the counseling suite and using it to lead with “clarity, strategy and care. Because when student support is aligned and intentional, achievement is possible for every learner.
WHAT YOU'LL GET
WORKING WITH US
Relief from the “do it all” pressure
We help clarify roles, redistribute responsibilities, and align student support with your actual capacity.
Systems that support—not silence—counselor expertise
We show school leaders and teams how to use counselor insight to drive real academic and wellness outcomes.
Tools that make the work feel doable again
No fluff—just practical, strategic tools that fit your day-to-day reality.
Growth without burnout
We center sustainability and care—for students and the adults doing the work.
A thought partner who gets it
We’ve walked this path. We know the pressure. We speak your language—and we offer real solutions.
OUR CEO
I AM THE PRINCIPAL SCHOOL COUNSELOR.
I support school-linked and school-based counselors across all types of learning communities—from traditional and alternative schools to micro and home-based education. I help counselors and teams foster student support with clarity, strategy and genuine care. Together, we explore what’s possible when counselor expertise shapes meaningful outcomes.
I’m Sherann Alkins, The Principal School Counselor.
Since 2005, I’ve worked in student services serving both school-based and school-linked spaces. My work has always been about protecting student potential and elevating the adults who support them.
I started Counselor & Concierge™ because I saw a gap. Counselors and school leaders were being asked to do more—without the support, tools, or clarity to do what mattered most. We were navigating systems that weren’t designed for our brilliance—or our students’.
This work is about helping you lead with imagination, think critically, and stay grounded in purpose. I design with you, not for you so you can feel confident, aligned, and prepared to support the students who need you most.
SERVICES
Professional Learning
with Purpose
"transformed the way I support students."
"Using the e⁴ Framework™ has transformed the way I support students. Regular progress meetings and check-ins have become meaningful opportunities to address both academic and SEL needs, while emphasizing Habits of Mind. These tools have helped me foster deeper connections and guide students through executive functioning pitfalls toward academic success."
-YA, Alternative HS Counselor (Social Work), MA
SPEAKING
CHANGING LIVES ONE STAGE AT A TIME
Invite The Principal School Counselor to Speak at Your Next Event
Sherann Alkins, The Principal School Counselor and founder of Counselor & Concierge™, brings nearly two decades of expertise in student support systems, educational leadership, and counselor development to stages, panels, and professional learning events.
Whether you're hosting a conference, leadership retreat, or district-wide PD day, Sherann delivers powerful, thought-provoking talks that challenge assumptions and inspire action.
Signature Topics Include:
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Revolutionizing Youth-Centric Services
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Leading Student Support with Care, Strategy, and Data
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The Future of Counseling in Alternative, Micro, and Home-Based Education
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Ethical Leadership in Student Services
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Building Systems That Do No Harm
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From Compliance to Clarity: Reclaiming Counselor Impact
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